Broadway Corridor Development Opportunity

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Broadway Corridor Development Opportunity 2017-11-08T12:06:10+00:00

Project Description

Broadway Corridor Study Area

Contact: Sarah Harpoleemail or 503-823-3337

Redevelopment of the Broadway Corridor is a once-in-a-generation opportunity to add to Portland’s economy and vitality and to deliver community benefits.

The Broadway Corridor, and more particularly the USPS site, is identified in the City of Portland’s West Quadrant Plan as a key opportunity site for high-density employment and signature city attractions, connecting the Old Town/Chinatown and Pearl District neighborhoods.

The Broadway Corridor area is approximately 24 acres and encompasses several Prosper Portland-owned properties, including the recently acquired 14-acre United States Postal Service site , located on the western half of the study area. Additionally, Prosper Portland owns Blocks Y and R and Union Station (see map on right). Built in 1896, Union Station is an active hub for Amtrak passenger rail; Prosper Portland aims to further position and activate the station as a gateway to the city and surrounding neighborhood.

Prosper Portland has initiated a multi-phase process to determine the development strategy for the area. Prosper Portland is pursuing planning and redevelopment of the Broadway Corridor with an intentional focus on ensuring all communities have an opportunity to engage in and benefit from its redevelopment. Robust community engagement will accompany efforts to solicit development partner(s), prepare a Master Plan for future development, and define required public benefits.

Broadway Corridor Schedule


Steer the future of the Broadway Corridor

Robust community engagement opportunities will be available throughout the preparation of a master plan and definition of required public benefits, including subject area working groups and public open houses. Please join our interested parties list to receive updates about the project and these opportunities for participation.

Project Phases

Current Phase/Phase 2: Scoping

Prosper Portland is currently completing due diligence to inform the best approach for upcoming phases of the project. Efforts include:

  • Hosting a Community Visioning Workshop to kick off a discussion of project opportunities and priorities;
  • Completing case study research;
  • Establishing an Executive Committee
  • Establishing a Steering Committee; and
  • Seeking stakeholder input on a draft solicitation for a development partner
  • Sarah Stevenson, Innovative Housing, Inc.
  • Amanda Saul, Enterprise
  • Khanh Le, Main Street Alliance
  • Marion Haynes, Portland Business Alliance
  • Vivian Satterfield, OPAL Environmental Justice Oregon
  • Mike Houck, Urban Greenspaces Institute
  • Nathan Kadish, Ecotrust
  • Greg Block, Sustainable Northwest
  • Donald Genasci, University of Oregon
  • Emily Brennan, Oregon Tradeswomen
  • Andre Bealer, NAMC-Oregon; MCIP
  • Duncan Hwang, APANO
  • George Galster
  • Christian Kaylor, Oregon Employment Department
  • Zeke Smith, United Way – Co-chair
  • Ian Williams, Deadstock Coffee
  • Elizabeth Leach, Leach Gallery
  • Neil Lee, CCBA / LEEKA
  • Willy Myers, Prosper Portland / Columbia Pacific Building Trades – Co-chair
  • Jeremy Simer, SEIU Local 49
  • Nicole Rappaport, IUOE, Local 701
  • David Dysert, Pearl District Neighborhood Association
  • Jose Gonzalez, Miracle Theatre Group
  • Michael Szporluk
  • Chris Oxley, Portland Trail Blazers
  • Elaine Friesen-Strang, AARP
  • Leigh McIlvaine, Mercy Corps Northwest
  • MaryAnn Potter, Hispanic Chamber
  • Alicia Daniels Uhlig, International Living Future Institute
  • Alan Hipolito, Verde
  • Paul Lumley, NAYA
  • Veronica Leonard, Latino Network
  • George Devendorf, Transition Projects
  • Rick Turoczy, PIE
  • Robin Rosenberg, Wieden & Kennedy
  • Gerik Kransky, The Street Trust
  • Kelly Haines, Worksystems Inc.
  • James Paulson, JMPDX LLC / Worksystems Inc. Board
  • Don Tuski, Pacific Northwest College of Art
  • Sona Andrews, PSU
  • Jill Sherman, Gerding Edlen Development

Steering Committee members advise Prosper Portland and the Portland Housing Bureau on goals for the project including:

  • criteria for and selection of a project developer;
  • the mix of housing and employment opportunities;
  • configuration of streets, parks, and stormwater management;
  • priorities for equitable engagement and community benefits, including:
    • business and workforce construction equity, and
    • equitable practices to ensure benefits for people who have not historically benefited from Prosper Portland’s investments in redevelopment;
    • approaches for sustainable development

Broadway Corridor Visioning Workshop
Wednesday, December 7, 2016

The Visioning Workshop included speakers providing insights regarding best practices on a range of topics and small group discussions regarding public priorities for project outcomes.

Best Practices Panel 

Table Discussions

Steering Committee Meetings

Phase 1: Framework Plan

The Broadway Corridor Framework Plan served as the first phase of the planning process for the area. The purpose of the Broadway Corridor Framework Plan is two-fold:

  1. Articulate a strategic vision for development or redevelopment of the Broadway Corridor area, and
  2. Develop a preferred development concept for the USPS site.

Formulation of the Framework Plan included participation from a Stakeholder Advisory Committee and a Technical Advisory Committee, input from Public Open Houses and surveys (online and in person), and the expertise of a multi-disciplinary consultant team.

Prosper Portland hired a multi-disciplinary team offering an important combination of local knowledge and global perspective and expertise to guide the creation of the Framework Plan. The team was led by ZGF Architects, with strong partnership from Skidmore, Owings & Merrill (SOM). They were joined by HR&A Advisors and ECONorthwest to offer real estate strategy and market analysis expertise; Nelson/Nygaard Consulting Associates to provide multimodal transportation planning and evaluation services; Harper Houf Peterson Righellis to estimate public infrastructure costs; and Cogan Owens Greene and Design + Culture Lab to facilitate public involvement.

The Broadway Corridor Framework Plan was adopted by Prosper Portland on October 14, 2014 and by City Council on November 5, 2015.

Download the Framework Plan