June 30, 2015
PDC has launched Spanish language-versions of its social media identities on Facebook and Twitter. The PDC en Español Facebook page debuted Tuesday, June 30, 2015; the agency launched its PDC en Español Twitter handle at the same time, using @pdc_ee.
The move toward multicultural communication tools is a natural and timely outgrowth of the agency’s commitment to the inclusive growth of local business and industry. Portland’s total population is now nearly 10% Hispanic, according to 2010 Census data, and Oregon’s Hispanic population grew five times as fast as the state’s total population in the past decade. The United States is now the second-largest Spanish-speaking country in the world after top-ranked Mexico.
PDC’s recently adopted 2015-2020 Strategic Plan made a strong case for improved engagement with non-native English speaking populations to raise the profile of PDC loan, grant, and technical service programs. PDC en Español seeks to improve access to startup and small business resources – capital, mentorship, and networking – for underserved populations in the city. The Facebook page will act as a virtual hub for Latino-centric businesses and residents to meet each other digitally and discover new opportunities.